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Ayushmann Khurrana shares a PSA video urging people to delve into the legacy of sneakers

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Ayushmann Khurrana, a certified sneakerhead, has taken it upon himself to deliver a crucial Public Service Announcement (PSA) aimed at those who fail to comprehend the fascination surrounding sneaker culture. The actor has come out in support of sneakerheads who are often ridiculed and judged for buying expensive pair of sport shoes and sometimes even old ones! In the video, the actor is seen encouraging them to watch the recently released film AIR, directed by Ben Affleck, exclusively streaming on Prime Video in India.

In the recent Public Service Announcement video, Ayushmann Khurrana is seen passionately emphasizing that being a sneakerhead goes beyond a mere lifestyle choice – it is an emotion that resonates deeply. He highlights how this shared passion unites individuals from diverse backgrounds worldwide, on a collective journey towards greatness. With genuine enthusiasm, Ayushmann urges viewers to delve into the rich legacy of sneakers. Concluding the video, the actor says on behalf of all sneaker lovers, “A shoe is a shoe until greatness steps into it.”

Coming to AIR, the film is a biographical sports drama that chronicles the game-changing partnership between Michael Jordan and Nike’s fledgling basketball division, which revolutionized the world of sports and contemporary culture with the Air Jordan brand. It stars Ben Affleck, along with Matt Damon, Viola Davis, Jason Bateman, Chris Messina, and Matthew Maher in lead roles.

Produced by Amazon Studios, Skydance Sports, Mandalay Pictures, and the first project from Affleck and Matt Damon’s Artists Equity, the movie premiered on April 5, 2023 and is currently streaming exclusively on Prime Video in English, Hindi, Tamil, Telugu, Kannada, and Malayalam.

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