Amul, famous for its dairy products and quirky campaigns, dedicated a topical to actor Shah Rukh Khan on Monday, days after it was revealed that he sent autographed pictures along with a handwritten note, thanking an Egyptian fan for helping an Indian professor.
Taking to social media, Amul shared a topical featuring the superstar with his signed picture on one side as he stood on Mannat’s balcony, his Mumbai home. On the other side was the professor Ashwini Deshpande, in Egypt stunned on seeing the picture. The tagline read, “Pardes mein Swades ka effect (The effect of Swades in Pardes).” Both Swades and Pardes are SRK starrer, which were released in 2004 and 1997, respectively. Sharing the photo, Amul captioned the post, “#Amul Topical: SRK thanks Egyptian fans for helping an Indian professor!”
Ashwini reacted to the post and wrote on Twitter, “As if the tweets going viral wasn’t unreal enough, now this. Appearing in the iconic @Amul_Coop ad that too with @iamsrk !! No words or emojis can capture what I am feeling right now.”
The Indian professor who had previously travelled to Egypt last year, had shared her tale on Twitter in December that read, “Needed to transfer money to a travel agent in Egypt. Was having problems with the transfer. He said: you are from the country of @iamsrk. I trust you. I will make the booking, you pay me later. For anywhere else, I wouldn’t do this. But anything for @iamsrk. & he did! #SRK is (crown emoji).”
On January 10, Ashwini had uploaded several pictures with the Egyptian fan and her husband. She had written, “My husband and I finally met the man in this story today! I told him about the tsunami of good cheer his story generated. @RedChilliesEnt: he would be delighted with a photo of @iamsrk, autographed in his daughter’s name if possible. Please DM me if this can be arranged, thanks!”
Last weekend, Ashwini shared SRK’s autographed photos and handwritten note on Twitter. She tweeted, “A very happy ending to this story. 3 photos signed by SRK arrived today, one with the nicest message for the Egyptian travel agent, one for his daughter & one for mine @Ketaki_Varma. Thanks, @pooja_dadlani for getting in touch & of course to @iamsrk for the gracious gesture.”